Born in 2017 under UAE's desert sun, PERFORMENA began with a vision to revolutionize digital brand connections. As audiences increasingly skipped traditional ads, we pivoted toward a bold hypothesis: what if brand content was so compelling that audiences chose to watch it?

Enter Mediagist—crafted for India's vibrant entertainment landscape and staffed with filmmakers, strategists, and cultural insiders who were tired of interrupting culture rather than creating it.

Our breakthrough came with an ask as ordinary as they come—create a winner testimonial for Emirates Draw, UAE's prominent online draw-based gaming brand operating across continents. We saw an opportunity to elevate a moment into a movement—transforming a testimonial into a cinematic brand narrative that celebrated human aspiration.

What emerged wasn't just a video, but a story that sparked ideas for its own dedicated campaign across social platforms, setting the creative tone for everything Mediagist stands for. This wasn't just content—it was proof that entertainment value drives brand advocacy better than any sales message.

Spanning the Middle East and India, our team of 35+ creatives crafts narratives at the intersection of entertainment and strategy. From our Mumbai studio, we've engineered cultural moments for brands across multiple industries, measuring our success not just in metrics but in cultural conversation and perception shifts.

We're creating a future where advertising and entertainment converge completely—where brands don't sponsor culture, but help create it. Our roadmap includes developing original entertainment properties with brands woven into the narrative DNA, nurturing scriptwriting talent that understands both entertainment value and brand strategy, and establishing distribution channels that blur marketing and media boundaries.

The most exciting scenes in our story are still ahead.